User Behaviour on Social Networking Sites

User Behaviour On Social Networking Sites in India | WATBlog. com – Web, Advertising… Page 1 of 11 Home About Join Us Submit Press Release Contact RSS Email SMS Search WATBlog… Go Browse: Home / Views, Web / User Behaviour On Social Networking Sites in India User Behaviour On Social Networking Sites in India By Ekalavya B • June 4, 2007 (Rate this article) Loading … Email It! Continuing our analysis of the Online Indian Youth – here are few insights on youth behaviour on Social Networking sites (mainly Orkut)…

Social Networking is set to be huge in India, with more and more players joining in – and especially with guys like MingleBox getting funded and Reliance backed BigAdda ready to spend a huge amount of Marketing rupees. http://www. watblog. com/2007/06/04/user-behaviour-social-networking-sites-india/ 11/28/2008 User Behaviour On Social Networking Sites in India | WATBlog. com – Web, Advertising… Page 2 of 11 So ever wondered – What exactly do people do on Social Networks? How many scraps does one send in a day? How many new friends per week? How many photos and videos does one share? How many communities does one belong to?

Well we decided to map the online behaviour of 130 users on Orkut. A perfect blend of new and old users. Here are some of our findings: Scrapping? Scrapping in India has become as popular as the term Googling Scrapping means – to use the scrap book feature on Orkut. In short this is an openly readable messaging book: Average number of Scraps by a user in a week: 28. 1 That is pretty much equal to 4 scraps per day for each user. 8. 46% of the users are deleting scraps on a regular basis. These are usually the older users of Orkut, those users who have become rather conscious of the widespread voyeurism prevalent on Orkut.

Communities: Online Groups – Basic purpose is to bring link minded people together. We found out that communities are used more as badges than as a platform to interact with people. Eg: An I hate Himesh Reshammiya community – does not get much activity in the community forum, but it stands out like a badge on your list of communities. It’s a method of letting all your friends know about your love (or in this case Hate) for a celebrity / music band / brand etc. Average number of communities joined by a user in a week: 0. 8 This is a pretty healthy number.

The high average is maintained because new users on Orkut tend to join a lot of communities in their first few weeks. Most popular communities joined by Users are those of their Alma Mater (School, College etc) http://www. watblog. com/2007/06/04/user-behaviour-social-networking-sites-india/ 11/28/2008 User Behaviour On Social Networking Sites in India | WATBlog. com – Web, Advertising… Page 3 of 11 Fans: Here is a parameter a lot of users love to use for showcasing their popularity! Fans are not limited to having admirers of the opposite sex. In fact a lot of “I’ll be your fan – you be mine” goes on amidst the guys. Average no. f new fans a user gets in a week is an astonishing 0. 68 which is almost similar to average no. of new friends one adds per week (0. 71)! Friends: Perhaps the most important feature of a Social Networking Site? The first 2 weeks of a user in a Social Network is the time where he’s going to add the most no. of people to his friends list. This is pretty obvious fact. An added assumption can be that most of these are going to people he/she already knows. Here is a graphic illustration of the ‘New Friends added’ of a user whom we tracked for 7 weeks: Photos? Orkut currently limits the number of photos you can share to a measly 12.

Integration with Picasa Web Albums definitely beckons. The average number of photos per profile is currently at 3. 43. The full version of this report will include more facts and figures like – Average no. of photos added / deleted each week, average no. of videos shared and deeper insights on all the above mentioned figures. The report will be a combination of User Behaviour on Social Networking sites and the Indian Blogging Scenario study. The Indian Blogging Report was a three part series and has already been featured on WATblog: What exactly are people reading online? How many bloggers are out there? ttp://www. watblog. com/2007/06/04/user-behaviour-social-networking-sites-india/ 11/28/2008 User Behaviour On Social Networking Sites in India | WATBlog. com – Web, Advertising… Page 4 of 11 Indian Blogosphere The paid version would be available for purchase within a couple of weeks. This version would obviously have much more information than what has already been posted! Feel free to share your comments. – A WAT Consult effort Bookmark this post to: Related Posts Orkut Users Down By Upto 50% – What Really Backfired? Life of A Social Media Junkie Spam Gets Older. Turns 30 On May 2nd!

WATBlog Exclusive : Orkut Introduces Applications, Other Minor Changes Social Networking 2007, A Look Back Categories: Views, Web Tags: online youth behaviour, orkut, scrapping, social networking About the Author Ekalavya B 6 Responses to “ User Behaviour On Social Networking Sites in India ” 1. Anand Jun 4th, 2007 at 5:03 am “Orkut currently limits the number of photos you can share to a measly 12. Integration with Picasa Web Albums definitely beckons. ” This was only recently done.. http://www. watblog. com/2007/06/04/user-behaviour-social-networking-sites-india/ 11/28/2008 User Behaviour On Social Networking Sites in India | WATBlog. om – Web, Advertising… Page 5 of 11 That apart you have not reported on the ‘ status’ exists with the number of scraps you that have.. Atleast I have observed that.. People with scraps on the higher side of 2000+ are considered the seasoned orkutters… The point is there are not many who actually will delete their scraps.. 8. 46% looks like an unusually high number and 130 looks like an incredibly low number to research on.. 2. Ekalavya Jun 4th, 2007 at 6:36 am Picasa integration hasn’been seen with the Orkut Album, but you can pipe the feed of your t Picasa album to display pics. You can do the same with your Flickr account too.

Yes 130 is a small number…but it’ not easy tracking 130 users on a daily/weekly level. That too s it has the right blend of old and new users. As far as Orkut scraps being deleted is concerned – it’ quite a viral thing. Around 5 months back s when I started deleting my scraps (It was somewhere around the 5000 mark), only 2 others in my friends list of 300 used to do the same. Now 78 out of 300 friends of mine delete Orkut scraps regularly. And no. hardly any of them have been included in the study. Cheers! 3. Deepak Jun 4th, 2007 at 6:38 am i think 130 is a remarkable number to track regularly. great work. nice insights. 4.

Sandhya Jun 4th, 2007 at 10:18 pm Have you tracked relevancy of photographs displayed? Are photos in albums those of the person or just celebrities etc? How many females display photographs as compared to males? Would love to get my hands on the report. I think the blogger reports were great too. How much is it going to be priced at? Keep up the good work. http://www. watblog. com/2007/06/04/user-behaviour-social-networking-sites-india/ 11/28/2008 User Behaviour On Social Networking Sites in India | WATBlog. com – Web, Advertising… Page 6 of 11 5. Rupesh Jun 4th, 2007 at 10:36 pm Almost all my friends delete their scraps now.

Earlier we all used to have scrapping competitions. By the way…i just noticed in your scrapbook picture that ‘ Submit Scrap’ now become ‘ has Post Scrap’ 6. Ekalavya Jun 4th, 2007 at 11:01 pm @ Sandhya: We’ not gone that deep yet (Real photos vs Celeb photos etc) – we dont really have ve an abundance of research power at WATblog yet. Most of the great number crunching work was done by our interns…. a special mention here for Arjun (Human Calculator). But yes – we have stats of Females vs Males when it comes to photo uploading. Thanks for appreciating our work. The report will not be too expensive! Rupesh: Nice noticing Rupesh! They’ also changed the default font of the scraps. The exact ve scrap number alongside your name in the Scrapbook is also a new feature. A lot of Codes have been changed at Orkut – and thus a lot of apps like Multi Scrapper, Flooder and other scripts went defunct recently. (More info about these on: http://orkutplus. blogspot. com) Leave a Comment and Follow the replies through Post Comment Feed Name Required Email (not published) Required Website Submit Reset http://www. watblog. com/2007/06/04/user-behaviour-social-networking-sites-india/ 11/28/2008

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